Stop Genocide Now – Donate $5 for Refugees

New video this week gratis for our beloved charity that helps refugees regain their lives in Chad and Sudan.  Please watch this video, share it, and donate $5 – if everyone does, they can do so much more.

Click HERE to donate to Stop Genocide Now.

Video Commercials Online – How Much Should They Cost?

I have been in the online video ad business for four years now and have produced many commercials – and often am intrigued how many people want one and then upon contemplation get bogged down in the details of it. This article discusses the real goal of an ad, who should have one, and how much should you expect to pay for it!

To start off, video ads will not turn your business into an overnight success. It is part of the overall marketing mix you should be employing. Video has become hot on the Internet and yes, you really do need one to stay current with this trend. But, staying current, at what price and for what goal?

Think of it this way – online video advertising can range from a 15-second music composition accompanied with images to a $50,000.00 extreme production. I’m sure that most of you reading this fall in between these two and that is who I am speaking to.

Retailers of any kind, either web-based or a bricks and mortar establishment need a way to communicate faster and more vividly. Undoubtedly, video is the medium to do it. The components of that video to advertise your product or service consist of a script, a professional voice to speak the words in the script, some background music that compliments the message and then video and/or images that enhance it. This package is called a video ad. Online, “branding” messages or TV commercials are not what work. What works are direct statements about what you have to offer and how to get it. That is all you need. Your goal in any web video ad should be to “hook” and “cause them to act, based upon your call to action.”

So, with those parameters stated, a clear message, presented in an appealing way, how much should it cost you? All of these components have dropped in price significantly. What took editors hours to assemble now takes one and voice specialists often work from home, recording right at their computers in their “home voice studio.” The visuals and music can be had from royalty-free stock content very readily – so the fact is – it is REALLY LOW cost!

Now, how do you find the right ad producer? Search the Web for terms like: “low cost video ads” and always ask to see the quality of the production company’s work. Contact me for referrals – the companies I work with guarantee satisfaction and produce ads for many clients, including online directories that offer production to their clients. Expect to pay less than $500 for a custom ad which can also include images or video you already have. I have some producers that charge only $150. Live shoot can be had at your place of business for as little as $800 – in HD even!

And if you want to get your video found, you should also look into, “video SEO services,” so that your video ad is completely leveraged, by getting it tagged and placed strategically across the Internet, driving traffic back to your website, since the research shows that most video viewers respond to your call to action with 47% sharing it with others. That alone is a pretty good reason to have a video!

Get yourself a video and use it to drive more business your way!

Bernie Day, Managing Partner of Video SEO Studio, helps clients with Video SEO Services including the production of videos and the distribution of videos – saturating the web with the client’s presence. Contact Ms. Day at: 360.348.2107 or visit the website at: http://www.videoseostudio.com

Skincare in Edmonds, WA

Need a wax or facial but just haven’t found the right location?  Try Love Bella – watch the new Love Bella Video!

Love Bella Is located in Edmonds, WA.  www.lovebella.com

Video SEO – Adding Video to Traditional SEO

Search Engine Optimization, better known as “SEO” and Video SEO, is a growing business founded on the fact that Search Engines (such as Google and Yahoo) are being crowded by more information competing for relevancy. The key word in this statement is “relevancy” in that if a search engine can’t deliver results that the searcher wants, then that searcher will go elsewhere. So, in fact, search engines LIKE IT that there is a commitment from SEO companies to help businesses get found efficiently. And, businesses also – want to get found! This article will be devoted to businesses rather than just information sources.

To help de-mystify the business of “SEO” I will provide an overview of what “doing SEO work” is all about. Let’s start with the building of a webpage so that the search engines can find it and deliver it in search options. Search engines have developed “algorithms” that determine what someone is really searching for. Some of the criteria that the algorithms are based upon are tags such as a “title” to the webpage, a “description” and the “keywords,” that relate to the content of the website. In addition the “robots crawl the pages” looking for associated words that match up with the inserted keywords. Finally, a sitemap whose pages match is also reassuring to search engine robots, making sure it is a genuine website with desirable information in it. Whenever there is missing information or conflicting information, the website gets marks against it and reduces the chance of showing up as relevant in a user’s search experience. Also, don’t overload your keywords.

Beyond proper website formatting one must work on popularity. Search engines do care that you have community presence, linking with associations, directories, and other locations across the web that establish you as a legitimate destination to deliver in search results when searched terms match up with what is posted by you. Any method possible to increase “linkbacks” is very important.

Additionally, blogging is the new rage – which is a method to move information around quickly and called an RSS feed (real simple syndication). Blogs allow you to create a feed of information about yourself and also for others to do so as well, allowing commenting that again, allow you to post your website link in to and talk about yourself and your business if it actually relates to you. Remember, everything you say in a blog is open to the public and so your comments must be relevant to the conversation to get picked up. This will also create a link back to your website if you also include it in your posted comment. Creating a blog of your own allows you to speak directly to your “keywords” and “keyword phrases” that can and usually are picked up by the search engines as relevant – because it happened just today!

Finally, an additional approach can be added to the above simply because the new frontier on the Web is Video. Video SEO, a term that refers to getting visibility for Videos, is a new method for getting found on the web. With millions of websites now, it’s becoming more and more difficult to show up in search. Contrary to this is video – which has very little content for display in search and so demand exceeds supply. There is a huge opportunity to create a video, post it across the web with keywords along with the LINKBACKS mentioned above, to drive not only the video to the top of search, but also help a website gain upward movement as well. Again, they should match in character and message. Post your video to your website as well and create a video sitemap so it gets picked up by the search engines since they seem to be hungry for videos!

In closing, if you are serious about having people find you and your business online, you must pay attention to at least basic SEO work and definitely include Video SEO. If you are a bit more ambitious, hoping to actually sell something on the web, then you do need to take this work seriously and hire yourself a pro.

–Written by Bernie Day, Managing Partner, Video SEO Studio

About Video SEO Studio: Video SEO Studio provides its clients with Video SEO Services including the production of videos and the distribution of videos – saturating the web with business’ presence. Contact Video SEO Studio at: 206.331.3708 or visit the website at: http://www.videoseostudio.com

Condos in Seattle – Lumen Lofts

Condos in Seattle on Queen Anne, mere footsteps to the Seattle Center offers world-class ammenities.  Lumen Lofts – as unique as you are.  (206) 443-3800

Popcorn Master – Gourmet Popcorn

It’s always good to see what others are doing.  The Popcorn Master has asked us to do their Video SEO work – and we’ve created a very cute video just for them – only $49…see the sample of their ad and think about having us do one for you too!

Visit The Popcorn Master

How Good-looking is a Cheap Ad?

Lots of people don’t expect much for $49 when you are talking about a professional video commercial.  But…guess what?  It looks pretty darn good – see below!

And this is not even our wholesale price!

We make video ads in many categories…you simply tell us which category you want, we customize the tags to your business (or your customer’s business) and we deliver it to you!

Demand for Video Commercials will Grow

Imagine every small / medium business owner wakes up tomorrow and decides, “I need a video commercial to tell my story.”  What would happen?  There would not be enough producers in all the world to supply such demand.  Well, this is what is coming.  Not only does the SMB want a video for his/her website, they want one to saturate the web with – to get found in search.  Why?  Because it is the new medium for getting found, surpassing websites in search results due to the shift provided by Universal Search AND the relatively low number of videos available.  We at Video SEO Studio provide production and Video SEO services as a vendor for any company wishing to offer Video SEO Services to their customers.

Sample of a live, onsite shoot – only $800 (retail).

Visit our site – get a video today!

Video is Golden!

According to many – the next big gold rush is video ads in local search! See why we do Video SEO for small and medium businesses? Read this article and you will see that we are not the only ones thinking about this huge opportunity: http://www.tvweek.com/news/2008/07/column_next_online_gold_rush_i.php
Kelsey Group, known for its research in local & search also says the same: http://www.webpronews.com/topnews/2008/07/07/local-video-advertising-expected-to-take-off
Anyone needing a video ad to join in the gold rush; call Video SEO Studio and we’ll make you one!

Video start as low as $49 – check out a sample!

Insider information about Video SEO.

While we can do all the work for you, for a low fee, I believe in empowering people to do it themselves….what’s wrong with that? Am I sending business away? Am I defeating my purpose to sell Video SEO Services? NO! I believe there are at least a half million small/medium businesses that need me to help them and that is who we look for….not those of you reading this post that need some encouragement! This new field – of Video SEO – is quite simple really. It only takes time and dedication. You need to TAG your video and then post it across the web, paying close attention to the details. Please read this white paper presented by Blinkx – an online video search engine by click on the link provided on the right of this blog.